UX Design /
Ford Oculus VR Experience
Finally time to combine my love of 3D and UI
![](http://seanrussjohnson.com/wp-content/uploads/2019/01/oculus_billboard.jpg)
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In 2013 I designed, built and programmed an Oculus Rift Virtual Reality digital engagement for Ford. They used this 360º experience at their L.A. and Detroit auto shows.
![](http://seanrussjohnson.com/wp-content/uploads/2013/11/oculus_st_final1.png)
Colleagues of mine used 2 special 6-camera, 360º GoPro camera rigs to shoot videos of Rally driver Ken Block on a closed course in Las Vegas.
I then stitched the videos together into immersive experiences…one inside the car with Block, and another on top of the car.
![](http://seanrussjohnson.com/wp-content/uploads/2013/11/oculus_st_front21.png)
Coupled with a sleek “Tron-ish” 3D UI I designed, built and programmed, the activation has been well-received.
I designed the UI in Cinema 4D, Photoshop and Unity 3D.
![](http://seanrussjohnson.com/wp-content/uploads/2013/11/oculus_inside1-1024x511.png)
I loved creating this 3D interface.
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