specpod

Ford Autoshow Information Kiosk

Role

Category

timeframe

UX, Visual Design
Marketing, Experience Design
2013

BACKGROUND:
Each vehicle on display at Ford's show has a companion specification kiosk ("SpecPod") that allows attendees to browse vehicle stats.

The existing kiosk design was outdated and clunky and required a redesign.

I created a newer, sleeker concept, with larger imagery and a nice, flat design.

These “Spec Pod” apps were installed on Windows tablets housed inside special consoles. There is at least one console next to each vehicle at every auto show Ford participates in

They allow users to browse vehicles, trim levels, and colors. They also allow users to sign-up for e-brochures, printed brochures...

... and test drives.