UI Design /

Ford Autoshow Information Kiosk

Time for a design refresh of an essential kiosk

I re-concepted and simplified the interface for Ford’s “Spec Pod” interface for 2014.

Given the functional complexity and somewhat dated look of the old interface, this redesign had to feel fresh and simple.

I created a newer, sleeker concept, with larger imagery and a nice, flat design.

These “Spec Pods” apps were installed on Windows tablets housed inside special consoles. There is at least one console next to each vehicle at every auto show Ford participates in.

They allow users to browse vehicles, trim levels, and colors. They also allow users to sign-up for e-brochures, printed brochures...

... and test drives.

Ford loved the new, updated look!