UX Design /

Ford AR Mobile App Pitch

Attract a Millennial audience at their Autoshows

I wrote this User Experience Narrative as a pitch for a new direction to a mobile campaign I worked on for Ford.

I wrote this script to illustrate an entirely new autoshow experience. The pitch was aimed at drawing Millennials and other digital natives into the Ford brand by involving them as much as possible

I later created this companion illustrated user experience comic/storyboard. I wanted to create something that was more fun and compelling than a traditional user flow diagram, but also something more informative than a traditional storyboard.

Created: 2013 while working for Imagination